List Building Tips: How To Create A Subscriber-Sucking Squeeze Page |
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Published on: 06/18/ 2008 | By: Jeremy Gislason
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About The Author: Jeremy Gislason is a leading expert on membership sites, marketing and online business. For hundreds of superb resources to launch, reinvent and grow your online business, visit SureFireWealth.com
Website URL: http://www.surefirewealth.com |
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List building is one of the most reliable internet marketing strategies you can apply to earn a consistent stream of income. If you have your own database of subscribers, you can send them any promotion or message, anytime you like... and get immediate results with a click of the button!
Your success depends on your ongoing relationship with your list; that’s why it’s a good idea to send them valuable content often. Show them that you care about their success, so they’ll trust you and reciprocate by buying your recommendations.
But before you develop that close bond with your subscribers, you need to build a massive list. To do that, you need to create a high-response squeeze page to send targeted traffic to. Follow the list building tips below and you’ll have more red hot visitors signing up to be your subscribers.
Creating a high-response squeeze page is no different from writing sales copy. You need to come up with a compelling headline that grabs your target market’s undivided attention within seconds. You need to write killer bullet points that arouse their curiosity; and the only way to satisfy it is to subscribe to your list.
Offer a high quality product to ethically bribe them to sign up. Don’t just give away something that everyone else is giving away. If possible, choose a product that stands out from what most people are used to seeing. Select a bonus that has a high-perceived value.
You could offer an ebook or audio course. You could give away one or two of the best chapters from the product you’re selling. Just remember to choose a product that fits your target audience. There’s no sense giving away a fat loss report if your target market is interested in pet care.
When you ask visitors to subscribe, ask for their first name and email only if possible. The more details you ask, the more likely the potential subscriber would walk away. People are naturally lazy; so the less details you ask, the more visitors would be inclined to sign up. If you need to get more information in case you’re targeting a specific gender or civil status, that’s fine; but avoid any additional request for unnecessary details.
Tell them that their email will never be rented, sold, or abused. Increase their confidence to opt-in by clearly stating that you will never resort to spamming or any other illegal/unethical activity that would jeopardize their personal information.
Add a video inviting readers to sign up. A video can boost your response rate because it adds some personal touch. It’s an excellent tool to let them know a real human being will be sending them future messages. Then after they have confirmed, it would help to have a video reminding them to check their email and click on the confirmation link, to make sure that the double opt-in process is completed.
Include testimonials of people who have found your free bonus to be helpful. If other people have said good things about you, include them as well in your squeeze page.
List building is simple and easy to do. Just follow the squeeze page creation tips above and you’ll convert much more of your visitors to loyal subscribers. |
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